Policy Change for USC

Everytime I go into Gibbes and get my usual chicken sandwich and drink for lunch, I cringe...twice. One cringe for each time the lady swipes the card, once for meal plan, and the second for the rest of the balance needed to be paid. I think to myself, why can't I use a meal plan for a sandwich and drink? It is a meal after all right? Also, the times of the meals are ridiculous. Dinner is 8 hours long while breakfast and lunch are 10 hours long. To me, that says that USC is thinking "Yes, we know that dinner is about as long as the first two meals of the day, but you're still only going to eat once in that period unless you want to pay cash." My suggestion is to have two meal plans for dinner, or split dinner up into two periods, one being from 4-8 and the other being from 9-12, and allow one meal in that area. That seems a little more reasonable to me.

Now I understand why USC does this. I understand it way too much. Its a business. What do businesses want to maximize? PROFIT! I understand it, I am a business student. I know that if I make students blow a meal plan plus an additional two bucks in carolina cash, over time that carolina cash will decrease and more money will have to be put into the account, which equals more money being spent on USC. I know that getting a sub and drink that puts a kid over the measley dinner mealplan is the stuff they want.

But why? They're so parsimonious its not even funny. Increase the prices per meal, allow for more meals in dinner. Kids will be happy, and they will probably get more service due to it.