Response to "My Plan to Save Network Television"

'In Charlie Hauck's article "My Plan to Save Network Television," he discusses how old people hurt modern network television. Explained in the article is how the network attempts to attract people withing the ages 18-49 because they are more likely to buy more interesting products, while people over that age group will not buy products. As Hauck says, they are not an "Opportunity audience." Hauck says that we should ban people over 49 from watching the main four networks.
My opinion towards this is that Hauck should really re-think what he is saying. To ban people over 49 from watching a certain TV show is ridiculous. What's the big deal with a little market boost? Sure most people over 49 are less inclined to purchase certain products, but I'm pretty sure a good portion of these people have kids and grandkids who would like these products, and their exposure to these shows would help the network out with ease. Plus, a banning of television to elderly will cause an uproar amongst just about everybody. There is just no reasonable cause to perform such an action. Basically, my response to this article is: Welcome to America. People can watch what they want when they want it.