Wednesday, September 26, 2007

Airbag Advertisement

I chose to discuss about an article talking about Car safety. On the advertisement is a blurry picture of a person riding a bicycle. However, beyond the picture are words that, for once, speak louder than the picture. Shouldn't a car have more airbags than cup holders? It is an advertisement for thinkaboutit.com. The target audience is producers of these vehicles. Vehicle companies produce cars to have the hottest items around such as amazing stereo systems, excessive amounts of horsepower, and sleek designs. What the car company is implying here is that they are focusing too much on accessories rather than the purpose of the vehicle: To get a person from point A to point B SAFELY. The warrant of the advertisement is that car producers need to start making the cars safer by implementing more airbags. I really do not believe that there is any evidence because the picture is a person riding a bike, and the words imply that cars need to be made safer. It does not directly say that they need to.

1 comment:

Anna Mkhaylova said...

Good point, that the main claim is implied, not stated and that there is no explicit evidence. But what do you think is the pourpose of the bike rider and the blurriness?